Sunday, October 30, 2022
HomeDog GroomingPamper your Kitty Shoppers with Vacation Specials

Pamper your Kitty Shoppers with Vacation Specials


Everybody enjoys particular issues in the course of the holidays, and purchasers particularly prefer to see their kitty pampered and spoiled to prepare for the household festivities. Bringing seasonal specials into your grooming enterprise beginning in mid-October can strengthen your present consumer base whereas attracting new purchasers, and late summer season/early fall is the proper time to start out planning for these specials. 

All the things from vacation goodies to a facial or a particular therapeutic massage will convey the vacation magic into your grooming enterprise. And by posting your vacation specials on social media, you possibly can announce and promote the additional seasonal touches to your purchasers without cost or at a low value.

Add-Ons

There are a number of add-ons you possibly can supply to offer worth and make your purchasers really feel appreciated that might be little or no value to you. The simplest can be including a five-minute, full-body therapeutic massage to the tub. One other can be so as to add a facial. My facials hit the kitty’s stress factors going up the nostril and within the ears. I carry out the facial simply after the tub when the kitty is wrapped up within the towel. Whereas the full-body therapeutic massage is for the cat who enjoys their bathtub, I can often execute a facial on all however essentially the most aggressive felines. Each the facial and therapeutic massage use no additional merchandise. My solely expense on these two gadgets is my time, which makes it a win for my enterprise. 

A enjoyable vacation custom that the household can take pleasure in at house is including on nail caps coloured for the household’s favourite vacation. Combining nail caps in black/orange or brown/orange or crimson/inexperienced or blue/white patterns are usually standard from October till January. Providing a small low cost on the holiday-themed colours will help the feline and their household have fun the vacations in model. 

Goodies & Presents

Goodies and gift-giving are additionally standard in the course of the holidays. Considered one of my outdated favorites was giving out a magnetic calendar with my enterprise branding. Nonetheless, after realizing that not all fridges are magnetic, I modified to having a card printed with a calendar. Some households use this to mark their appointments whereas others use it for a date reference. As a house-call groomer, I might usually see my calendars round my purchasers’ houses. 

I additionally love making natural cat nip pouches. These are straightforward in the event you take pleasure in stitching. You simply minimize two-inch squares with pinking shears and stitch the skin about 1/8” from the sting on three sides. You then stuff them with a small quantity of poly fill and a pinch of natural cat nip, and stitch up the final facet. There might be no want for turning as all the stitching was finished on the skin. Kitties and people alike will go loopy over the natural cat nip toys! I’ve made these with my enterprise colours and with seasonal materials. A few of my purchasers nonetheless have the natural cat nip pouches I gave to them years in the past.

Nonetheless, not all goodies are equal! My greatest flop was the 12 months I bought clear, heart-shaped ornaments and put a bit of bit of every consumer’s kitty’s fur inside then embellished the skin. Considered one of my extra blunt purchasers mentioned, “I pay so that you can take it away. I don’t want it again.” So I might avoid goodies that embody the pets’ precise coat. 

Festive Photographs

One other enjoyable vacation custom I do for my purchasers is take footage of their feline carrying a vacation hat. Whereas I began with a Santa hat, over time I’ve added a number of snowman hats, an elf hat and a flowery hat for New 12 months’s Eve.  My tip is to have the kitty lie in a cat apartment in entrance of a festive vacation again drop then slide the hat on. With the cat mendacity within the apartment, the top is often stabilized sufficient so that you can take a fast image. The important thing to the pictures just isn’t spending greater than three to 5 minutes on a kitty. You could even permit your purchasers time alone with the hats and backdrop. This could be a enjoyable household exercise to wrap up your feline grooms.

Getting The Phrase Out

With all the good concepts you might have for spreading vacation pleasure to the felines and households you service, with out promoting, it’s going to go unnoticed. Asserting your vacation actions on social media is a good free strategy to attain your local people. The purpose is to get folks speaking about your online business so new purchasers will strive your companies. You could wish to run a number of small contests in your social media pages in the course of the holidays to get your circulation and views up. When you have some cash to spend on social media promoting, placing it in the direction of your vacation specials could also be a superb funding.

It’s also necessary that your present purchasers are conscious of your vacation specials. When you have a salon, it is rather straightforward to submit your vacation festivities. Cellular and house-call groomers might have a tougher time saying their specials. Prior to now, I’ve used a laminated card that listed my specials for house owners to view at first of their appointment. I’ve additionally written my vacation specials on my receipts. One other straightforward strategy to share your vacation festivities is to ship out an e mail or embody them in your newsletters. Keep in mind, your current purchasers are your finest promoting instrument. When your regulars take part in your vacation festivities, they’ll inform their household and buddies. 

Additional pampering and vacation goodies make the vacations extra festive. Whereas it might be a couple of additional steps in the course of the groom or creating one thing that goes residence with the kitty, many households recognize the hassle. And this appreciation goes a good distance in constructing relationships together with your common purchasers and getting them to speak about your online business with a purpose to appeal to new purchasers. Keep in mind to promote early so everybody who desires to take part can have a spot in your vacation grooming schedule! ✂️



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