The Midwest Poultry Federation (MPF) Board of Administrators is worked up to announce that after 51 fabulous years often called the Midwest present, the MPF Conference is altering its title to the PEAK.
The PEAK letters symbolize all that the MPF Conference has offered to the poultry trade over the previous 5 a long time plus provides a nod to the thrilling future forward for the group and its annual occasion.Together with a brand new title comes a brand new PEAK Present brand in addition to a whole rebranding of its colours, which shall be integrated into the present MPF web site, www.MidwestPoultry.com, within the coming weeks.
The rebranding course of started almost three years in the past when the MPF Board met for a strategic planning session in Minneapolis. It was clear at the moment that the present had seen great progress and was now not strictly a present for the Midwest poultry trade. Attendees and exhibitors come from all the world over to soak up the biggest commerce present and conference within the U.S. that’s 100% targeted on poultry.
After placing the rebrand on maintain through the peak of the pandemic, the MPF Board rebooted its plans and after a lot considerate dialogue over a number of months, unanimously authorized the brand new title and brand throughout its Could assembly.
“The Board feels strongly that our present title needs to be reflective of not solely our wealthy historical past within the Midwest but additionally present a strong basis from which to construct our thrilling future because the present the place North American poultry connects,” mentioned Ross Thoreson, MPF President and long-time exhibitor as President of Greatest Veterinary Options, Ellsworth, IA.
The PEAK present will proceed to be powered by the Midwest Poultry Federation, a 501(c)6 group, whose members are 11 state poultry organizations in 9 states, together with Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Nebraska, South Dakota and Wisconsin.
All income (after bills are paid) generated by the PEAK will proceed to be donated to numerous poultry organizations for analysis, instructional, and profession actions in addition to again to MPF’s member organizations, simply as earlier MPF conventions have performed.
“Whereas our present title has modified, our dedication to showcasing innovative data, gear, expertise and companies to poultry corporations, farmers, and farm managers will solely get stronger,” mentioned Thoreson. “In 2023, we’re increasing our exhibit corridor to supply extra cubicles than ever earlier than and we proceed to search for methods to enhance our schooling program, which has at all times been on the epicenter of what our present supplies.”
The 2023 PEAK present shall be held April 11-13 on the Minneapolis Conference Heart, giving the MPF group the possibility to shift its PEAK present dates in order that attendees might get pleasure from spring within the metropolis. “We’re wanting ahead to our new April dates, which shift us additional away from winter climate, spring break conflicts, and different vital poultry trade occasions earlier within the 12 months,” mentioned Thoreson. “It’s a good time of 12 months to get out and revel in Minneapolis – and meet us on the PEAK!”