The UK cat market is exhibiting an growing pattern in the direction of shopping for cats over adopting, pushed by a want for a specific breed and comfort.
The proportion of purchased cats bought as a substitute of adopted has elevated by 12% within the final 5 years, in accordance with Cats Safety’s Cats and Their Stats Report 2022 which takes a novel and unrivalled take a look at the connection between folks and their pet cats.
The third report revealed by Cats Safety – the most important cat survey of its form – additionally discovered the web is changing into an more and more widespread place to purchase cats, with 76% of these surveyed saying they’d purchased their cats on-line up to now 12 months.
The report discovered that Fb has develop into considerably extra widespread as a supply for purchasing a cat (regardless of Cats Safety’s Large Kitten Con marketing campaign earlier this 12 months which targeted on the hazards of shopping for on-line) with over 200,000 cats purchased through the platform within the final 12 months.
Peter Shergold, Head of Discipline Operations at Cats Safety, mentioned: “The CATS Report 2022 has proven a worrying uplift within the buy of cats on-line. After all, there are various accountable sellers on the market however there are additionally unscrupulous ones who conceal behind the anonymity of the web to promote kittens which can be far too younger to have been taken from their moms, or which can be sick.
“Nevertheless, there’s some optimistic information. Following Cats Safety’s Large Kitten Con marketing campaign, Fb responded saying that it has taken down plenty of adverts, and now has a full-screen alert when somebody searches on the platform for a kitten to purchase, informing the consumer of Fb’s guidelines.”
Comfort and a want for a particular cat or breed have been proven to be important components behind the rise in on-line cat shopping for.
Twenty-nine per cent of these surveyed mentioned they selected to purchase moderately than undertake as a result of it was the simplest or quickest option to get the cat they need.
“There’s a clear necessity for rehoming charities to adapt their adoption course of to encourage customers to undertake as a substitute of buying cats on-line.” Peter continues, “the welfare of the cat is an important factor, so we have to discover methods to fulfill this want for comfort whereas defending the cat. A technique to do that might be direct homing the place cats could be homed straight from the individual giving up the cat to the adopter, with Cats Safety facilitating the method.”
The CATS Report additionally uncovered plenty of key cat welfare challenges within the years forward:
- Roughly 1.2 million cats stay unregistered with a vet, with virtually 1 / 4 (24%) of cat house owners saying that value was the largest barrier to creating vet visits as typically as they want.
- As much as 3.2 million cats usually are not absolutely protected towards illnesses which can be preventable with vaccination.
- Lower than two-thirds of homeowners are commonly defending their cats towards parasites reminiscent of fleas and worms.
- Thirty per cent of all cat house owners expressed important concern over having the ability to afford payments and different residing prices over the following 12 months as a result of worth will increase.
Peter mentioned: “The UK remains to be very a lot a society of cat lovers, with extra folks estimated now than ever earlier than to be having fun with the advantages of cat possession. Cats Safety will proceed to seek out methods by which the charity may also help assist cat possession and be certain that as many cats as attainable expertise good welfare.
“For example, we encourage anybody pondering of shopping for a kitten on-line to make use of the Kitten Guidelines, which is offered at www.cats.org.uk/buying-a-kitten and particulars every part it’s essential examine to ensure you’re shopping for a cheerful, wholesome pet.
“Cats Safety additionally runs programmes throughout the UK the place we may also help folks on restricted incomes with the price of microchipping and neutering their pet cats.
“Understanding the present challenges that cat house owners face and recognising traits early is vital to assist charities, veterinary professionals and the broader pet business present probably the most applicable assist to cat house owners.”
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